Redefining 'Personal information' online

There has been a lot of debate about the use of PII or Personally Identifiable Information on the internet these days. Many a blog post and many a newspaper article has touched on the subject, some pro, some anti PII-usage especially when it is used for targeted marketing and advertising.

SO, I raised the topic among some friends, you know, everyday people; not business people, not social media and internet gurus - everyday people. Do you know the response I got? Stares, yes, that's right I got blank "what the hell are you talking about?" stares.

This didn't quite shock me, if I'm being honest because I was trying to prove a point to myself. I was trying to prove that for all the pro/anti PII usage article and blog posts, those who are affected, those who are being exploited, don't have a clue what the expert are talking about.

So You think you're not addicted to Facebook? {IMAGE}

There have been very interesting debates about obsession with/addiction to facebook, with many people invariably denying their excessive usage of the social network has any correlation to addiction or obsession.

Well, I'm sorry guys, but this latest infographic provided by Mashable.com proves us ALL to be wrong (well, I was one of you until I migrated to twitter).

The facts to end the debate of ALL debates can be found below...don't cry too hard!

Anytime soon if not already in existence, some of us will decide we need to rectify our "problem" and check ourselves into our local FA (Facebookaholics Anonymous) centres. What is the world coming to?

4 Simple Steps to Social Media Success for Business

Why are you here?

Everyone has a purpose. Everyone has a reason for doing what they do, even if they are not aware of it.

For your business success, you must be aware of your purpose and your reasons for undertaking any action.

There are four steps any business should take to ensure they get the most out of their interaction with social media.

New Year, New You?

Is the coast clear?

Are you all sober enough after the two weeks of festivities?

Great! Perfect time to write this post.

It's around this time every year that everyone publicly tells everyone else what their 'New Year's resolution' is..."New Year, New Me" they say...."What a load of piffle" I say.

The point is not that we cannot make resolutions, but that perhaps we are approaching our resolutions wrong.

New year, New me, what do you mean by that? Are you suggesting that you are starting all over again? Are you suggesting that you are going to throw away the book that you are writing and start a fresh one?

Is this the right way to approach our lives?

Most of us seek success, yet any successful man or woman will tell you one of the secrets of their success was continuity and consistency, how can we be consistent if we are continually attempting to "change" ourselves so abruptly?

In fact, how many of us even follow our resolutions past January? How many of us fall into the same old routine?